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Successful brands challenge the status quo, test the rules, and change the game. We should know.

At Blacksheep - a strategic marketing & brand consultancy based in Dublin - we've built our reputation on challenging the status quo. We create sales by making brands relevant, enticing, and enduring. Our foresights, strategies, and creative work helps our clients' brands stand out from the crowd, connecting with consumers along their path to purchase: be it in-store, at an event, or online.

We are Blacksheep | think different.

The Path to Purchase

SHOPPER MARKETING

With over €500 million euro spent annually on marketing to shoppers at the point of purchase, Shopper Marketing has twice the spend of general consumer Advertising in the Ireland. Yet most FMCG companies don't have a specific shopper strategy or integrated marketing programme to maximise the effectiveness of their ad campaigns. With ever diminishing returns of their total marketing spend, it's about time they do. 

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Strategies of Choice

STRATEGIC MARKETING

Blacksheep has pioneered the 'Pathfinder' strategic marketing process. Based on strategies of choice, it has changed the way our clients understand consumers along the shopper journey and uses insights into human behaviour to shape effective marketing strategies. 

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The Moment of Truth

BRAND CONSULTING

Branding is more than an expression of the physical attributes of a product. It must encompass the right combination of essence, positioning, value proposition, and communication. Get it wrong and it fails to inspire at that first moment of truth: the point of purchase. Get it right and it creates a shortcut to long term consumer demand. Blacksheep brand consultants have helped shape some of the best loved brands on the planet. Oh, and developed a few brand new ones too..

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